Realme’s Indian division has announced that it has appointed Bollywood superstar Shah Rukh Khan (SRK) as its brand ambassador for the smartphone category. The company stated that it chose SRK, also known as “King Khan,” because he embodies the spirit of Realme through his remarkable journey and charismatic personality. They believe he represents Realme’s commitment to providing users with an exceptional experience.
By partnering with SRK, Realme aims to emphasize its focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the aspirations and ambitions of today’s young generation. The collaboration highlights the brand’s dedication to meeting the needs of the youth demographic.
The first products that SRK will endorse are the Realme 11 Pro and Realme 11 Pro+, which were recently introduced in China and are scheduled to launch in international markets, including India, in June. To learn more about these devices, you can refer to the detailed specs comparison available for the Realme 11 Pro and Realme 11 Pro+.
Realme has previously partnered with Bollywood actors for its Number series smartphones. In 2020, Salman Khan collaborated with Realme for the Realme 6 lineup, and the brand also worked with Bollywood actress Shraddha Kapoor for some of its AIoT products. However, it is hoped that Realme will not use pictures of SRK on the boxes of the Realme 11 Pro series in India, as not everyone appreciates such promotional tactics.
Published on 06/4/23 3:45 | by Rawa John