After its initial launch in some markets last month (and our review last week), the Redmi 12 is finally set to arrive in Pakistan as well. However, the wait isn’t over just yet. Redmi has announced that the phone is scheduled to be launched in Pakistan on August 1, so there are still a few more weeks to go.
According to Redmi, this phone is being promoted as a “style icon” that embodies “the perfect blend of beauty & innovation.” It boasts a “crystal glass design,” and the brand has even enlisted the popular actress Disha Patani to promote it.
Remarkably, the Redmi 12’s back is made of glass, which is quite rare in this price range, although the frame itself is plastic. Interestingly, the entire marketing campaign seems to revolve around this particular aspect of the phone. This might be due to the fact that the Redmi 12 shares striking similarities in its specifications with the Redmi 10 from 2021. While not identical, the two devices are very close in terms of features.
Published on 07/20/23 8:22 | by Rawa John
Earlier this month, Xiaomi launched the Redmi 12 in Thailand, and we recently received the phone at our headquarters for review. While the entry-level smartphone may not be widely available yet, there are indications that it could soon be introduced in Pakistan.
According to Xiaomiui, the phone will come with market-specific software version V14.0.2.0.TMXINXM. With the customized software now finalized, it is now up to Redmi Asia to schedule a launch event for the local audience.
The software is specifically tailored for the Asian market. In our case, the device we are reviewing is intended for the European market, as denoted by the “EU” letters in the same position. Differences between market-specific versions typically involve available languages and certain details specific to each market, such as the default browser and the inclusion or exclusion of certain preinstalled apps.
Featuring a Helio G88 chipset and up to 8 GB of RAM, the Redmi 12 is a capable smartphone designed for markets with a strong emphasis on LTE connectivity. It is equipped with a 5,000 mAh battery and a 50 MP main camera. The expected price for European customers is around €200/PKR60254.73. It is possible that customers in Asia may obtain it at a lower price, but we will have to wait for the official launch to confirm this information.
Published on 07/7/23 6:45 | by Rawa John