Nothing Phone (2a) is Endorsed by Ranveer Singh
In a strategic move to enhance its market presence and resonate with a broader audience, Nothing has inked a celebrity endorsement deal with Bollywood actor Ranveer Singh for the much-anticipated announcement of the Nothing Phone (2a). Set to be officially unveiled on March 5, the new smartphone will see Ranveer Singh taking center stage in key visuals to promote the device.
Choosing Singh as the face of the campaign reflects Nothing’s endeavor to establish a more relatable connection with everyday smartphone users, leveraging the actor’s widespread recognition. The partnership aims to extend across various media platforms, with Singh playing a prominent role in digital, print, and TVC campaigns dedicated to the Phone 2(a), as highlighted in a recent press release by the company.
Expressing his enthusiasm about the collaboration, Ranveer Singh shared his excitement, stating that he is “absolutely thrilled” to join forces with Nothing. He went on to express the serendipity of the partnership, emphasizing how the brand’s aesthetics and remarkable designs resonated with him from the first encounter.
The Phone 2(a) is slated to hit the market on March 5, boasting a custom Dimensity 7200 Pro chip. Positioned at an expected price point of around INR 25,000, equivalent to approximately $300/€280/PKR83850.00, the smartphone seeks to blend cutting-edge technology with a captivating design. With Ranveer Singh as the charismatic ambassador for the Phone 2(a), Nothing endeavors to make a resounding impact on the smartphone landscape, offering users a compelling combination of functionality and style. The forthcoming launch marks a pivotal moment for Nothing, as it collaborates with a renowned figure in the entertainment industry to elevate its brand presence in the highly competitive smartphone market.
Published on 03/6/24 11:27 | by Rawa John
