Oppo Find Series Launching Soon in Europe
During MWC 2024, Oppo executives officially announced the brand’s imminent return to the European market. With this comeback, Oppo plans to introduce its highly anticipated next-generation Find flagship series across all territories where it previously operated.
A significant highlight of Oppo’s European reentry is its strategic partnership with the Spanish-based Telefonica group. This three-year collaboration is poised to facilitate Oppo’s resurgence in Europe, marking a pivotal step forward for the brand’s expansion efforts.
However, enthusiasts eager for the arrival of the Find X7 Ultra in Europe may face disappointment, as Oppo’s messaging suggests that this particular model won’t be part of the initial lineup. Instead, European consumers can look forward to the eventual release of the Find X8 series and potentially the Find N4 foldables. Additionally, Oppo’s popular Reno series is slated to make a comeback throughout 2024, presenting European consumers with an array of compelling midrange-to-premium options.
The partnership with Telefonica signifies Oppo’s strategic approach to distribution, as the brand plans to leverage carrier channels to reach customers across multiple European countries. While Spain serves as the primary market for this initiative, Telefonica’s presence extends to key territories such as Germany, Ireland, and the United Kingdom, offering widespread accessibility to Oppo devices.
Oppo’s departure from several European markets stemmed from a legal dispute with Nokia over 5G patents. However, the recent signing of a multi-year cross-license agreement between the two entities has paved the way for Oppo’s reentry into Europe. This resolution not only resolves past conflicts but also signals a renewed opportunity for Oppo to establish a stronger foothold in the European smartphone market.
As Oppo prepares to reintroduce its innovative lineup of smartphones to European consumers, anticipation continues to build around the brand’s future endeavors and the impact of its strategic partnerships on the region’s mobile landscape. With a commitment to innovation and consumer-centric offerings, Oppo’s return to Europe promises to redefine the smartphone experience for discerning users across the continent.
Published on 03/26/24 12:32 | by Rawa John
